Patient engagement insights for those who want to be in the know.
Every healthcare organization is suffering financially amidst COVID-19. The only question is how much they are suffering. While everyone is dealing with the challenges brought on by COVID-19, there are a number of things healthcare organizations can do now to make sure that their organization recovers from the financial impacts and is well positioned to thrive in the future. Here are four I think every healthcare organization should be doing.
Within hours of one another, the federal government sent two powerful signals that telemedicine is here to stay, but permanency may not be as easy as expected. President Trump issued the "Executive Order on Improving Rural and Telehealth Access," declaring: “the expansion of telehealth services is likely to be a more permanent feature of the healthcare delivery system.” The Centers for Medicare & Medicaid Services (CMS) subsequently released the 2021 Medicare Physician Fee Schedule (PFS) Proposed Rule featuring a section: “Telehealth and Other Services Involving Communications Technology.”
Last week, we looked at some keys to staying compliant when text messaging with patients. As a quick follow up, it made sense to also provide a few tips on email compliance. As patients are less and less likely to want phones calls, more communications need to be done using text and email.
Earlier this week we posted some best practices for "park & text" waiting for patients. Since the COVID-19 pandemic began, the use of text messaging has grown as much as the use of telemedicine. It's faster and easier than phone calls and lets organizations reach more people with critical information. It's also great for quick follow ups or last minute pre-screening as well as new techniques like the "park & text" mentioned above.
As COVID-19 continues to impact communities, many healthcare organizations are open and seeing patients. To support the safety of patients and staff, those organizations need to use new tools and strategies to support social distancing. One strategy that is becoming popular is to eliminate the in-office waiting room and ask patients to “park & text” or wait outside and text. This process is easy to set up and support. Here are several tips to make it effective.
Planning doesn’t work like it used to. The pandemic has prompted us to live more in the present. In some ways, this has been an unexpected blessing. In other ways, this makes our jobs as family members and business leaders difficult.
Healthcare leaders should embrace the COVID-19 world as the new normal and stop going for temporary stop gap measures and being stymied by the reduction in revenue. COVID will stay with us at least for another 12 months, if not 18 to 24. More importantly, COVID already has and will continue to have long-lasting changes on the way we work, the way we communicate, and the way we receive healthcare.
In another recent post, we shared some of the latest data on how patient satisfaction SR Health by Solutionreach collected some of the last known data about pre-COVID-19 patient communication preferences when it commissioned a study in early 2020 to better understand patients’ communication likes and dislikes at four key parts of the patient journey: scheduling, patient care, financial, and patient outreach. When the COVID-19 pandemic struck, SR Health conducted another survey to capture its impact on the same four parts of the patient journey, as well as on telehealth.
Community Medical Center (CMC) in Falls City, Nebraska is a 25-bed critical access hospital and multi-specialty rural health clinic that serves a small community of about 4,000 people. They strive to meet a wide range of healthcare needs for their rural community. It’s a very personal mission for the organization and the staff who know every patient by name. After struggling with a high no-show rate and poor patient outcomes, they knew they needed to make a change. They decided to give Solutionreach a try.