Patient engagement insights for those who want to be in the know.
Much like in the consumer world, a digital transformation is taking place in healthcare that is impacting how providers ultimately deliver care. More importantly, it’s changing the way we interact with and engage patients.
While mass vaccination sites were clearly indispensable when we needed to get shots in arms as quickly as possible to those who wanted them, most large-scale vaccinations centers around the country now folding as demand flattens out. The challenge now to healthcare is to continue to roll out the vaccine to a significant remainder of Americans at more localized sites such as doctors’ offices, pharmacies, and temporary walk-up clinics.
Text messaging celebrates its 30th birthday next year—the first text message was sent in 1992—however it’s creators would hardly recognize their invention which today has evolved into a world-changing communications technology. It’s snowballed from a trendy way for friends to informally chat to be an integral part of day-to-day communications for consumers, businesses, organizations—you name it, they’re using it.
Everyone knows that the COVID pandemic hurt healthcare providers in more ways than one. It led to massive interruptions in patient care that took a direct hit on your bottom line. And for many, that pain persists. According to a recent MGMA poll, nearly half of medical practices report that visit volumes are still below pre-pandemic levels.
Missed appointments can be agonizing to healthcare organizations on a variety of levels. They leave empty slots in your schedule, require extra rescheduling work for staff, and can really take a chunk out of your bottom line. Average no-show rates can range anywhere from 10 to 30 percent depending on your type of practice and nick you in the wallet to the tune of $150,000 to $300,000 annually per provider. That’s some serious road rash.
Nagging, headache-inducing, and often downright painful, disruptions are unfortunately a part of life for healthcare organizations. They come in many forms, whether they be patient-driven, internal issues, or unpredictable “acts of God,” disruptions to a provider’s appointment schedule can wreak havoc on profitability.