I was just reading an article about organizations like Cleveland Clinic getting back to basics with reactivation. Taking the time to build a patient recall strategy is more than just a good idea—it’s a necessity for any organization that is looking for a way to optimize their schedule as they work to recover from the big losses of 2020. Even before COVID, for many organizations significant revenue was being lost every month due to missed recall appointments. Attracting new patients to fill those empty spots is more expensive and time consuming than filling them with appointments for existing patients. Studies show it costs five times more to attract a new patient than it does to keep an existing one.