Chief revenue officer at SR Health by Solutionreach, Dan Simenc, has a new article in Healthcare IT Today. This piece looks at the important role text messaging plays in a healthcare organization's digital transformation through COVID-19 and beyond.
"A recent study showed that patient interest in phone calls has gone down 14 percent since the pandemic began," explains Simenc in the article. "Truthfully, voice was already on the way out with only 18 percent of people saying they listen to a voicemail from a number they don’t know. So phone calls are not the best option. However, COVID-19 has accelerated interest in digital communication, which has risen as patients see that text and email are more effective for communication across their journey."
Text is very appealing to many patients. The article lays out the ways organizations can now use both automated and real-time text to effectively engage with patients. To learn more, read the full article on Healthcare IT Today.